At Miller Lite, we strived early on in 2018 to build an authentic voice to truly connect with the gaming community. We’re ultimately fans of gaming, and desired to show up as such. In that effort to build relationships, we knew it was important to surround ourselves with key partners to help us strategically build our brand like Twitch, Complexity Gaming, and our agency partners. Miller Lite stands for meaningful connections that allow you to be yourself, with your friends, and a Miller Lite in hand. To fuel those connections in gaming, we’ve created distinct programs and content in ownable ways that only Miller Lite can do. Check out our examples in our virtual booth to go along for the ride with us!